Weibo MAUs Reached 212 Million in Q2 2015

Weibo reported net revenues of US$107.8 million in Q2 2015,Taobao agent compared to US$77.3 million for the same period last year. Advertising and marketing revenues for the second quarter of 2015 totalled US$87.9 million, compared to US$59.6 million for the same period last year.

Income from operations for the second quarter of 2015 was US$2.3 million, compared to a loss from operations of US$10.7 million for the same period last year. Non-GAAP income from operations for the second quarter of 2015 was US$9.7 million, compared to a non-GAAP loss from operations of US$7.0 million for the same period last year.

Weibo’s MAU growth continues to be robust, reaching 212 million in June, as Weibo sought to improve user experience, increase penetration into lower tiered cities and expand their partnerships with the television and movie industries. More advertisers adopted Weibo social advertising, especially in the SME segment,Taobao Broker where Weibo revenues grew 163% year over year and the number of customers reached 443,000 in the second quarter of 2015.

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