Tencent’s total revenues in 2014 were RMB78,932 million (USD12,899 million), Taobao agent an increase of 31% YoY. Profit for the year was RMB23,888 (USD3,904 million), an increase of 53% YoY. Net margin increased to 30% from 26% last year.
Tencent’s online advertising revenues increased by 75% YoY to RMB2,627 million due to growth in video advertising as a result of more viewers and enhanced revenues from performance-based social advertising on mobile-driven by Mobile Qzone and WeChat Official Accounts.
In comparison, Tencent’s eCommerce transactions business revenues decreased by 87% YoY to RMB446 million as it shifted traffic to JD.com following their strategic transaction with JD.com in March 2014,China Ebay and the repositioning of their Yixun business from principal to marketplace operations.
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