88% China Tier-2 Consumers Buy Overseas Online in 2015

Comparing to regular online shopping in China, cross-border shopping frequency is lower with a higher average order value. About one-third of Chinese cross-border online shoppers purchased overseas goods only 3 to 5 times in 2014. However, about a quarter of the respondents spent 1,000 (US$157.17) to 3,000 yuan (US$471.51) on each order and 11% spent over 5,000 yuan (US$785.84) according to Nielsen.Taobao agent 

Nearly 88% of the second-tier city consumers will buy cross-border goods online according to Nielsen. Although penetration rate of cross-border online shoppers in second-tier cities is lower than that of first-tier cities, the average spend and shopping frequencies are quite close.China Ebay